THE PEOPLE BEHIND OIID
who we are

CTO and co-Founder: Yrjan Tangenes

As co-Founder of oiid, Yrjan has been instrumental in developing the company and its products to what it is today. His extensive background in technology, development, education, and music, allows him to create ground-breaking technology for music and music education.

Yrjan plays violin, guitar, piano, percussion, and sings classical vocal music. He was also a member of the Norwegian Grammy award winning band Real Ones for seven years.

Yrjan co-authored five music technology/education tools and CD ROMs, which were pioneering technology in web-based audio for music education with interactive music platforms, collaborative composition tools and online audio recorder.

He taught Music History at the Grieg Academy and the Langhaugen Music College. He founded Grieg Music Education in 2003 with Gisle Johnsen, and became the Chief Software Architect and Director of the Board at MusIT, the precursor to oiid. MusIT and Grieg Music Education were later merged to form oiid. Yrjan was also the Project Leader at the Norwegian Music Council.

Head of Content and co-Founder: Frank Østevold

Frank’s career in music spans over a decade in all aspects of the industry as an artist manager, tour promoter, record label advisor and talent manager.

Frank has built an exceptional network across the global music industry with an international roster of artists, record label executives and producers focused on strategy-building, digital marketing, content development and partnerships. He managed a team that won a Norwegian Grammy and a Spotify Award as "Innovator of the Year” for an album campaign launch of “Sirene" by Norwegian hard rock band Skambant. As Artist Manager, Frank worked with each client to take them to the next level with career development and A&R skills that resulted in chart-topping albums with gold and platinum-selling hit singles. He has also served as Music Business Advisor to Innovation Norway, a development bank in Norway. Frank is currently a member of the MusEDLab Advisory Board at the Steinhardt School of Culture, Education, and Human Development of New York University.

Frank loves to travel and to take long hiking treks in the Fjords with his dogs Kara and Blanca.

Head of Finance Christian Lund

Christian has years of experience in international finance.

He was educated in England, Spain, the United States, and the Netherlands, and have worked with corporate finance, accounting, competition law and economics in the United States, Belgium and Norway.

His expertise lies primarily in financial and economic analysis, including preparing and assessing financial statements and cash flow projections, and performing competition, pricing and market analysis. He has also worked with antitrust and mergers and have managed case portfolio in media, telecom and ICT sectors, including several large mergers.

Technical Development Manager: Per Kristian Hasselberg

Per Kristian graduated from the University of Trondheim (NTNU) in Music Education with emphasis on Ethnomusicology. He then focused on Music Technology at the Trondheim Music Conservatory. Per has been playing piano since he was five years old, and was a music teacher for several years. He has played in several bands, often touring and working as a studio musician.

Per Kristian is also co-Founder for the website developing company Internor Communications. He has worked as a writer/columnist for Norwegian music journal ‘Musikkpraksis’, and as a Multimedia Journalist and Web Developer at the Norwegian Broadcasting Corporation (NRK) for 14 years.

Legal Affairs Advisor: Jeff Liebenson

Jeff is the President of the International Association of Entertainment Lawyers and a Principal of Liebenson Law in New York City with more than 20 years of experience in the entertainment industry with extensive expertise in digital entertainment, international and intellectual property law. He concentrates his practice in the convergence of music and technology and negotiates digital licensing agreements and consults on IP issues relating to digital entertainment.

Jeff was previously in-house counsel at Rainbow Programming, the joint venture of NBC and Cablevision. Prior to that, he was Head of Legal and Business affairs for the international division of BMG Entertainment, overseeing music and digital activities in 53 countries. Jeff represented EMI in the first iTunes negotiations with Apple, Sony in establishing its Pressplay online service with Universal, and Gracenote in obtaining digital lyric licensing rights from the music publishing industry.

He is the Editor of “The Streaming Revolution in the Entertainment Industry” and of "User-Generated Content: New Business Models and Legal Issues," each published by the IAEL, and has been a speaker on television industry issues at MIPCOM, MIPTV, CES and NATPE.

Business Development Advisor: Ty Roberts

Ty Roberts is a music and tech industry veteran who has always worked at the forefront of digital media since its inception. His innovation in conceiving creative tools and ground-breaking projects with artists such as David Bowie and Brian Eno to building new formats, like Hi- Res Audio, helped to create new experiences for music listeners. He started, built and sold multiple successful companies which have changed the face of media.

His expertise covers digital music metadata, innovative live events, big data, media identification, audio fingerprinting, network services, embedded software, mobile applications and consumer electronics.

He was the Chief Technology Officer at Universal Music Group. As the music industry's first CTO, he helped drive the adoption of new technologies and new platforms. He forged partnerships across the industry which brought Hi-Res Audio to online\ streaming services, automobiles and in the home.

He was Co-Founder and GM of Music at Gracenote, a company which changed the entertainment business through information and service. Gracenote was acquired by Tribune Corporation of America. Ty produced the recording industry’s first enhanced audio CD titles, including David Bowies "Jump" and "Headcandy" from Brian Eno.

At the Quicktime team at Apple, Ty wrote the first computer controlled high quality frame grabber to digitize video, and connected the Quicktime team to music artists to get real music videos as examples.

Ty was a co-Founder and developer at Mac, and was the first Macintosh developer to work at PIXAR. He developed Macintosh music applications including "Studio Session" and "Jam Session".

Sound Supervisor: Greg Penny

Greg Penny is a legendary American record producer, recording engineer, mixing engineer, musician, songwriter and artist best known for his work as a producer for Elton John and k.d. Lang. He is currently the president of Flower Records and partner at Siwa Productions, Tokyo.

In 1989, Penny recorded, mixed and produced k.d. lang's Grammy-winning album Absolute Torch and Twang. Penny and k.d. lang collaborated again in 1992 with Ingénue, which won the Grammy Award for Best Female Pop Vocal Performance.

In 1993, Penny produced the first track from Elton John's Duets, which featured vocals by k.d. lang and strings by Arif Mardin. In 1994, Penny produced Elton John's next studio album Made in England, collaborating with lyricist Bernie Taupin, arranger Paul Buckmaster, and Sir George Martin, who wrote the string and horn section for the song “Latitude”. Penny was also nominated for a Grammy Award in 2006 for his surround sound mix of Elton John's Honky Château.